LA Fashion Film Festival
A cultural initiative by kulturspace, LAFFF advocates for an open, creative and inclusive society by connecting like-minded brands, filmmakers and consumers.
The inaugural festival took place at venues with a combined history of 159 years at the forefront of fashion and technology in Los Angeles. The two-day festival took place on October 5th and 6th 2018 at Fred Segal’s flagship Sunset Boulevard location and the Technicolor Experience Center (TEC) in Culver City.
LAFFF 2018 | Event Recap
Branding.
our team of branding mavericks started with defining the look & feel for the new film festival kid on the block. taking inspiration from LA’s laid back energy it was clear to us to stick to the basics.
Web design.
the lafff website is the hub for the fest, home to films, festival program, sponsors, events and so much more. a straight forward, grid approach was applied to keep the user flowing through the constant ebb and flow of info.
Social Media.
Facebook, Instagram, Vero and Vimeo are the social tools we activated and used to spread the good word. A weekly and daily strategic approach was used to both announce the launch of the fest and then to reach the attending audience.
Radical Vertical.
Published by kulturspace, RV, creates and curates inspiring content along with immersive experiences to bridge audiences into the fascinating world of fashion & lifestyle. The print magazines centerfold was home to the LAFFF program.
GIPHY + SUYT.
a digital gif exhibition that showcased animated artworks of established and emerging graphic designers from all over the world both with an LA exhibition and online brand channel in Giphy that has seen 17M+ views.
The Studio.
We devised a dedicated video archive showcasing all film submissions, nominations, shortlisted and winning films giving a home to these valuable films and online real estate for the filmmakers.
Immersive Experiences
From VR to GIF walls, LAFFF was full of experiences to keep guests engaged from sunrise to sunset.